CueMath Launches Vidya Balan As Brand Ambassador

New Delhi: Actress Vidya Balan has been associated as the brand ambassador of the math learning online programme ‘Cuemath’, which was promoted in a new ad campaign featuring the ‘Shakuntala Devi’ actress, reported India Education Diary.

Expressing excitement on becoming the new face of Cuemath, Vidya Balan said that she learnt to “visualise math concepts with simulations”, following a short ‘Cuemath’ demo class while researching for her latest film.

She also said that Cuemath’s way of making Math fun and taking the anxiety away from it appealed to her immensely and is the future of learning in the 21st Century.

‘Cuemath’ CEO Manan Khurma said that their learning method was based on concept visualisation, mental models, and applying math in everyday situations, and that their aim is to enable easier solving of Math problems, and to “tackle the challenges that life throws up with confidence and logic.”

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