The Entrepreneurship Cell of IIT-Madras is launching “D-Well”, an initiative that aims to leverage digital media and devices to help enhance the small and medium businesses and aspiring entrepreneurs create new ventures.
The initiative will focus on creating awareness about the opportunities in and beyond the digital screen and make the screen time minimal and make it qualitative.
The “D-Well” initiative involves the following activities:
- Emphasis on art entrepreneurship.
- Workshops and talks on how to bring one’s talent in music, design, writing etc out on the digital platform to gain recognition and a possibility to make a career out of it.
- Conducting nostalgic activities reminding people how the world used to be before the digital era.
- Discussions and debates on what the future of digital media holds for everyone.
The Entrepreneurship Cell of IIT-Madras, is a student-run organisation focused on inculcating the spirit of entrepreneurship among students. It organizes events such as –hackathons, business planning competitions, workshops, talks by eminent personalities and panel discussions focussed on start-up enthusiasts to hard-core entrepreneurship.
Taking part in a “Fireside Chat” organised by E-Cell at IIT-Madras Campus on Tuesday, the chief guest Yaagneshwaran Ganesh, TEDx Speaker and author, said: “It is important you do what you are interested in because the present Digital Media can help you make a career out of your interest.”
Every year, the student body takes up a new initiative to create awareness on social issues. This year’s topic was Digital Awareness.
Speaking about this initiative, Shubham Subhash Danannavar, Head of Public Relations and Marketing E-Cell, said, “We have so many opportunities to use digital media to our advantage. But all we do is scroll through Instagram and videos. Through this campaign, we would like to spread awareness that it can be used effectively and explore unconventional careers too using Digital Technology as a tool.”
E-Cell will be conducting various outreach programmes to create awareness about this initiative.
Last year, E-Cell worked on the development of 21st Century Educational Skills in high school children, as part of its social campaign, called ‘E-21’.
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