Bhubaneswar: The digital presence is mandatory for every business entity. Nowadays every organisation, big or small, requires a digital presence which is only possible via excellent digital marketing practice.
Thanks to the Internet, we have seen a complete shift of focus to social media from television or radio. The brands are propelling themselves their thoughts, ideas and products through the digital space.
Businesses can use data in digital marketing to target audiences based on gender, age, location, interests, and education. Companies can also use different methods and messages for different audiences to retarget potential customers who are already familiar with their brand.
Digital or inbound marketing has a 61 per cent lower cost per lead than traditional marketing. Advertisers who use social media paid search and other digital strategies spend significantly less on their campaigns.
Many businesses use pay-per-click (PPC) strategies to cut costs and target specific audiences. In general, digital marketing campaigns provide a higher and faster return on investment.
The demand for digital marketing is rapidly increasing with an increasing number of businesses around the world.
By the end of 2021, the number of web users is expected to reach 800 million. Businesses are eager and willing to invest in internet-mediated branding, advertising, and marketing.
Advertising on television, print, and on the radio appears to have taken a beating after the digital medium has taken over.
ALSO READ: All You Need To Know About Data Scientists & Data Engineers
Comments are closed.