Game Changer: French Ambassador Launches Dual Degree Programme On Sports Industry Management At XEBS CESM

Bhubaneswar: The first Indo-French dual degree Master’s programme on Sports Industry Management was launched by Xavier Emylon Business School (XEBS) here on Friday in the presence of Ambassador of France to India, Emmanuel Lenain.

The Indo-French dual degree programme, under the aegis of XEBS Ahluwalia Centre of Excellence in Sports Management (XEBS CESM), will include an MBA degree from Xavier University, Bhubaneswar, and MSc degree from Emlyon Business School, France. It is expected to be a game changer.

XEBS CESM, a high-performance centre of excellence of the Odisha government formed with support from KJS Ahluwalia Group in 2019, had earlier launched two certificate programmes in sports management.

“I am happy to be a part of the launch of this Indo-French Dual Degree programme of XEBS Ahluwalia Centre of Excellence in Sports Management, that too in a state like Odisha that is being called the sports capital of India. I am also excited to know that the Centre of Excellence has signed Letters of Intent with Tony Parker Adequat Academy and Decathlon India, which will provide great opportunities to students. I had the chance to meet and interact with some of the sportspersons from the state including Chess player Padmini Rout at an event hosted by the Tourism Department of Odisha and am looking forward to explore the vibrant sports ecosystem of Odisha,” Ambassador Lenain said.

The course offers multi-campus experience across Bhubaneswar (XUB campus) and Paris (Emlyon Business School campus) and will be a full-time two-year residential programme with the best of faculty from the two institutions and industry experts from both countries.

XEBS CESM signed letters of intent with Tony Parker Adequat Academy, Lyon, and Decathlon, India, to collaborate and work in the field of sports, education and innovation for the benefit of students.

After the launch, the Amabassador, along with Consulate General of France in Kolkata Virgine Corteval and officials of XEBS and Sports & Youth Services Department visited the Kalinga Stadium complex.

Ambassasor Lenai was taken on a tour of the Odisha Naval Tata Hockey High Performance Centre and Abhinav Bindra Targeting Performance Centre, where he interacted with trainees and took hockey the stick to hit a few shots with the young players.